Estate Planning

Written By Crystal Shelley

It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

Don’t worry about sounding professional. Sound like you. There are over 1.5 billion websites out there, but your story is what’s going to separate this one from the rest. If you read the words back and don’t hear your own voice in your head, that’s a good sign you still have more work to do.

Be clear, be confident and don’t overthink it. The beauty of your story is that it’s going to continue to evolve and your site can evolve with it. Your goal should be to make it feel right for right now. Later will take care of itself. It always does.

Crystal Shelley

Crystal Shelley (she/her), owner of Rabbit with a Red Pen, is a fiction editor and authenticity reader who's worked on best-selling novels and award-winning video games. Drawing on her background as a social worker, she unites her love of language and passion for social justice by pushing for writing and representation that’s more dignified, intentional, and just. She’s the creator of the Conscious Language Toolkits for Editors and for Writers and teaches for the Editorial Freelancers Association. When she's not working with words, she's probably swearing at a video game.

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